PAMELA RAVETIER

As an accomplished Design Director, I strive to communicate ideas with clear intention, helping clients reach goals by homing in on their message and elevating their brand across multiple platforms. I thrive in leading creative teams and building relationships. My approach is to listen, research, and then collaborate on engaging, curated solutions. Please take a look through this site and connect to hear more about how I can help tell the story of your brand through design.

AREAS OF expertise

ART DIRECTION

Curating imagery, mood, pace, and interaction allows me to tell a story that resonates with your audience.

  • Brand Identity
    logo, guidelines, stationery, marketing collateral
  • Custom Content
    best practices guide, case study, checklist, ebook, influencer content, infosheet, listicle, placemat, q&a, research report, slide deck, tip sheet, white paper, and more
  • Editorial
    magazine (print + digital), special section, media kit, event marketing material and app graphics
  • Online
    interactive experience, quiz, website
  • Video
    concept, script assist, storyboard, illustration, audio selection, animator direction on transition and timing
DESIGN

I create both static and interactive assets to meet the user on their preferred platform.

  • Static
    content layout, custom illustration, data visualization, event signage, iconography, infographic, magazine, media kit, photo editing, PowerPoint slide deck, sell sheet, typography
  • Interactive
    animated gif, digital advertising, digital imaging, digital magazine, event app graphics, experiences on Ceros, microsite, planning & wireframing the UX of websites through to producing the final image files, quiz on involve.me, social media images, video graphics, web ads for events,  lead generation assets
MANAGEMENT

I work closely with internal and external teams to develop strategies, define meaningful solutions that support brand values, and execute creative systems.

  • Budget management
  • Campaign organization
  • Create reference hubs for alignment
  • Creative strategy communication
  • Cross-team education
  • Innovation of new products
  • Process creation and documentation
TECHNICAL SKILLS

I am fortunate to work in an industry that provides plenty of opportunity to expand my skills as technology advances.

  • Build accurate charts
  • Create storyboards for video
  • Draw digital vector files
  • Manage style systems across large volumes
  • Organize content for page layout
  • Perform press checks to maintain quality in printing
  • Plan the UX of interactive assets
  • Produce interactive experiences on different platforms
  • Schedule and attend photo shoots to direct photography
  • Sketch illustrations and logo concepts by hand
  • Wireframe webpages

SOFTWARE

  • Adobe Acrobat
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Photoshop
  • Ceros
  • involve.me
  • Microsoft Excel
  • Microsoft Outlook
  • Microsoft PowerPoint
  • Microsoft Teams
  • Microsoft Word
  • Quark XPress
  • Slack
  • WordPress: Blocks, Elementor, and Divi
  • Zoom
Resume

I am currently working as a design director at Emerald Studio, a custom content B2B agency. If you would like to read more about my experience, please take a look my resume.

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