My focus is to communicate ideas
with clear intention.

As a creative leader, I help clients reach goals by homing in on their message and elevating their brand on multiple platforms. I lead creative teams and build relationships. My approach is to listen and research, then advise on a curated solution. Please take a look through this site and connect if you would like to hear more about my process and work.

expertise

ART DIRECTION

Impactful experiences are created when an idea is effectively communicated. I curate imagery, visual mood, pace, and interaction to tell a story that will resonate with the audience.

Brand Identity
logo, guidelines, stationery, marketing collateral
Custom Content
best practice guide, case study, checklist, ebook, gbook, influencer content, infosheet, listicle, placemat, q&a, research report, slide deck, tip sheet, white paper
Video
concept, script assist, storyboard, illustration, audio selection, animator direction on transition and timing
Online
interactive experience, quiz, website
Editorial
magazine (print + digital), special section, media kit, event marketing material and app graphics

DESIGN

Guiding visual elements to convey a clear message is what makes an effective design. I create both static and interactive designs to meet an audience on their preferred platform.

Static
content layout, custom illustration, data visualization, event signage, iconography, infographic, magazine, media kit, photo editing, PowerPoint slide deck, sell sheet, typography
Interactive
animated gif, digital advertising, digital imaging, digital magazine, event app graphics, experiences on Ceros, iPapers, microsite, planning & wireframing the UX of websites through to producing the final image files, quiz on involve.me, social media images, video graphics, web ads for events and lead generation assets

MANAGEMENT

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TECHNICAL SKILLS

I’ve been fortunate to work in an industry that provides plenty of opportunity to expand my skills as technology advances. These include: sketching illustrations and logo concepts by hand, drawing digital vector files, building accurate charts, organizing content for page layout, managing style systems across large volumes, planning the UX of interactive assets, wireframing webpages, producing interactive experiences on different platforms, creating storyboards for video, going on press checks to maintain quality in printing, scheduling and attending photo shoots to direct photography, and more.

SOFTWARE